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1 lead the market
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2 lead
I 1. [liːd]to be in the lead to have the lead essere in testa o al primo posto; to go into the lead to take the lead — passare in testa, assumere il comando
2) (amount by which one is winning) vantaggio m. ( over su)3) (initiative)to follow sb.'s lead — seguire l'esempio di qcn
4) (clue) pista f., indizio m.5) teatr. cinem. parte f. principale, ruolo m. principale6) giorn.7) el. (wire) filo m.8) BE (for dog) guinzaglio m.9) (in cards)2. II 1. [liːd]1) (guide, escort) guidare, condurre [ person] (to sth. a qcs.; to sb. da qcn.)to lead sb. away — condurre via o allontanare qcn.
to lead sb. across the road — fare attraversare la strada a qcn
2) (bring) [path, sign] portare (to a), guidare (to da, verso); [ smell] guidare [ person] (to da, verso)3) (be leader of) guidare [army, team, attack, procession]; dirigere [orchestra, research]to lead the field — (in commerce, research) essere il leader nel settore; (in race) condurre, essere in testa
5) (cause, influence)to lead sb. to do — portare qcn. a fare
6) (conduct, have) condurre, fare [ active life]2.verbo intransitivo (pass., p.pass. led)1) (go, be directed)to lead to — [ path] condurre, portare a; [ door] dare su; [exit, trapdoor] portare a
2) (result in)to lead to — portare a [complication, discovery, accident, response]
one thing led to another, and we... — da cosa nacque cosa, e noi
3) (be ahead) [ company] essere in testa; [runner, car, team] condurre, essere in testa, essere al comando4) (go first) (in walk) fare strada; (in procession) essere in testa; (in action, discussion) prendere l'iniziativa5) (in dancing) condurre, guidare6) giorn.to lead with — mettere in prima pagina [story, headline]
7) (in boxing)8) (in cards) essere di mano•- lead off- lead on••III 1. [led]to lead the way — (go first) fare strada; (guide others) mostrare la via o strada; (be ahead, winning) essere in testa
1) (metal) piombo m.2) colloq. fig. (bullets) piombo m.3) (anche blacklead) (graphite) grafite f.; (in pencil) mina f.4) mar. (for sounding) piombo m., scandaglio m.5) BE (for roofing) piombo m.2.lead poisoning — avvelenamento da piombo, saturnismo
••to fill o pump sb. full of lead colloq. riempire qcn. di piombo; to get the lead out AE colloq. (stop loafing) darsi una mossa; (speed up) liberarsi della zavorra; to go over AE o down BE like a lead balloon — colloq. fallire miseramente
* * *I 1. [li:d] past tense, past participle - led; verb1) (to guide or direct or cause to go in a certain direction: Follow my car and I'll lead you to the motorway; She took the child by the hand and led him across the road; He was leading the horse into the stable; The sound of hammering led us to the garage; You led us to believe that we would be paid!)2) (to go or carry to a particular place or along a particular course: A small path leads through the woods.)3) ((with to) to cause or bring about a certain situation or state of affairs: The heavy rain led to serious floods.)4) (to be first (in): An official car led the procession; He is still leading in the competition.)5) (to live (a certain kind of life): She leads a pleasant existence on a Greek island.)2. noun1) (the front place or position: He has taken over the lead in the race.)2) (the state of being first: We have a lead over the rest of the world in this kind of research.)3) (the act of leading: We all followed his lead.)4) (the amount by which one is ahead of others: He has a lead of twenty metres (over the man in second place).)5) (a leather strap or chain for leading a dog etc: All dogs must be kept on a lead.)6) (a piece of information which will help to solve a mystery etc: The police have several leads concerning the identity of the thief.)7) (a leading part in a play etc: Who plays the lead in that film?)•- leader- leadership
- lead on
- lead up the garden path
- lead up to
- lead the way II [led] noun1) (( also adjective) (of) an element, a soft, heavy, bluish-grey metal: lead pipes; Are these pipes made of lead or copper?)2) (the part of a pencil that leaves a mark: The lead of my pencil has broken.)•- leaden* * *lead (1) /lɛd/n.4 (tipogr.) interlinea5 [u] (fig.) piombo; proiettili● ( slang) lead balloon, fiasco (fig.); fallimento □ (elettr.) lead-covered cable, cavo sotto piombo □ (fam. USA) lead foot (o lead-footed driver), automobilista che ha il piede pesante ( sull'acceleratore) □ (chim., ecc.) lead-free, senza piombo: lead-free petrol, benzina senza piombo; benzina verde □ (miner.) lead glance, galena □ lead grey, (color) plumbeo: The sky turned a lead grey, il cielo si fece plumbeo □ (naut.) lead line, scandaglio a sagola □ lead paint, minio □ (med.) lead paralysis, paralisi saturnina □ lead pencil, matita ( di grafite) □ ( slang USA) lead-pipe cinch, fatto inevitabile; certezza assoluta □ lead piping, tubazione di piombo □ (med.) lead poisoning, avvelenamento da piombo; saturnismo □ lead seal, piombino ( per sigillare) □ lead shot, pallini di piombo □ lead wool, lana di piombo ( per condutture dell'acqua) □ (naut.) to cast (o to heave) the lead, gettare lo scandaglio □ ( slang) to have lead in one's pencil, esser pieno di vigore sessuale □ ( slang) to put lead in sb. 's pencil, dare la carica a q. □ (fam. ingl.) to swing the lead, oziare, battere la fiacca; darsi malato, marcare visita.♦ lead (2) /li:d/n.1 [u] comando; guida; posizione di testa; primo posto; avanguardia: We will follow your lead, ci lasceremo guidare da te; ti verremo dietro; to be in the lead, essere all'avanguardia; ( in una gara o classifica) essere in testa, essere al comando, condurre; Burns pulled out to an early lead, Burns passò ben presto in testa; ( sport) to gain the lead, portarsi in testa; prendere il comando; passare in vantaggio; to take the lead, prendere l'iniziativa; prendere il comando; ( in una gara o classifica) portarsi in testa; Asia has taken the lead in car production, l'Asia è diventata la prima produttrice al mondo di automobili; to lose the lead, perdere il comando, ( in una gara o classifica) perdere il primo posto (o la prima posizione)2 ( anche polit.) vantaggio: He has a good lead over the other candidates, ha un buon vantaggio sugli altri candidati3 suggerimento; indizio; pista, traccia: to give sb. a lead in solving a problem, dare a q. un suggerimento per la soluzione d'un problema; to follow (up) various leads, seguire varie piste5 (teatr., cinem.) parte principale; primo attore, prima attrice: to play the lead, avere il ruolo principale: DIALOGO → - Discussing a film- I thought that George Harrington was perfect for the lead role, penso che George Harrington fosse perfetto nel ruolo di protagonista NOTA D'USO: - protagonist o main character?-6 ( a carte) mano: Whose lead is it?, chi è di mano?; Your lead!, la mano è tua!; sta a te!; sei di mano tu!18 (pl.) (autom., elettr.) collegamenti; fili● lead-in, introduzione; ( radio, TV) filo dell'antenna, discesa d'antenna □ ( basket) lead official, primo arbitro □ (equit.) lead rope, longia, longina ( corda per guidare un cavallo a mano) □ (mecc.) lead-screw, madrevite □ (mus.) lead singer, voce principale ( di un gruppo musicale) □ lead time, intervallo tra l'inizio e la fine di un processo di produzione □ (mus.) lead violin, primo violino □ (mus.) lead vocals, voce solista; prima voce □ ( sport) to give sb. the lead, mandare in vantaggio q. □ to give sb. a lead, fare strada a, instradare q. □ ( a carte) return lead, rimessa ( di carta dello stesso seme).(to) lead (1) /lɛd/A v. t.1 piombare; impiombare; rivestire di piombo3 (tipogr.) interlineareB v. i.( della canna d'arma da fuoco) incrostarsi di piombo.♦ (to) lead (2) /li:d/(pass. e p. p. led)A v. t.1 condurre, essere alla testa di; guidare ( anche nella danza): to lead the demonstration, essere alla testa dei dimostranti; to lead a blind man, guidare un cieco; The captain led his team onto the field, il capitano era alla testa della squadra quando entrarono in campo3 condurre, portare (a): This road will lead you to the country house, questa strada ti condurrà (o ti porterà) alla villa6 convincere; persuadere; indurre; portare (fig.): His embarrassment led me to believe he was lying, il suo imbarazzo mi ha indotto (o mi ha portato) a credere che mentisse7 essere il primo di; essere in testa a: Saudi Arabia leads the world in oil production, l'Arabia Saudita è il primo paese del mondo per produzione del petrolio9 (mus.) dirigere: to lead an orchestra [a band, a chorus], dirigere un'orchestra [una banda, un coro]10 ( a carte) giocare (o calare) come prima carta; aprire il gioco con: to lead the ace of hearts, calare l'asso di cuori (in apertura di gioco)15 ( sport) passare in avanti, prolungare la palla (o il disco) per ( un compagno); fare un suggerimento aB v. i.1 essere in testa; fare strada; essere in vantaggio; ( sport) condurre: (autom.) Which car is leading?, quale macchina è in testa (o conduce)?2 – to lead to, condurre a; portare a: All roads lead to Rome, tutte le strade portano a Roma; This situation could lead to war, questa situazione potrebbe portare alla guerra3 ( boxe) saggiare l'avversario; partire (fig.): Never lead with your right, non partire mai di destro!6 (elettr.) essere in anticipo● to lead sb. by the hand, condurre q. per mano □ to lead sb. by the nose, tenere q. al guinzaglio; tenere il piede sul collo a q. □ to lead sb. captive, far prigioniero q. □ to lead the dance, aprire le danze □ to lead a double life, avere una doppia vita □ to lead the fashion, dettare la moda □ ( sport) to lead from the start, prendere subito il comando ( della corsa) □ (fam.) to lead sb. a hard life, rendere la vita difficile a q.; tormentare q. □ (fig.) to lead sb. a merry (o a pretty) dance, menare q. per il naso; portare a spasso q. (fig.) □ to lead a parade, aprire una sfilata □ ( sport) to lead the race, condurre (la corsa); aprire la corsa; essere in testa □ to lead the way, fare strada; (fig.) prendere l'iniziativa □ to lead with one's chin, ( boxe) cominciare l'incontro con il mento scoperto; (fig.) gettarsi ( in una discussione, ecc.) a capofitto; esporsi; scoprirsi; essere avventato □ led horse, cavallo condotto a mano; cavallo di riserva □ (prov.) One thing leads to another, da cosa nasce cosa.* * *I 1. [liːd]to be in the lead to have the lead essere in testa o al primo posto; to go into the lead to take the lead — passare in testa, assumere il comando
2) (amount by which one is winning) vantaggio m. ( over su)3) (initiative)to follow sb.'s lead — seguire l'esempio di qcn
4) (clue) pista f., indizio m.5) teatr. cinem. parte f. principale, ruolo m. principale6) giorn.7) el. (wire) filo m.8) BE (for dog) guinzaglio m.9) (in cards)2. II 1. [liːd]1) (guide, escort) guidare, condurre [ person] (to sth. a qcs.; to sb. da qcn.)to lead sb. away — condurre via o allontanare qcn.
to lead sb. across the road — fare attraversare la strada a qcn
2) (bring) [path, sign] portare (to a), guidare (to da, verso); [ smell] guidare [ person] (to da, verso)3) (be leader of) guidare [army, team, attack, procession]; dirigere [orchestra, research]to lead the field — (in commerce, research) essere il leader nel settore; (in race) condurre, essere in testa
5) (cause, influence)to lead sb. to do — portare qcn. a fare
6) (conduct, have) condurre, fare [ active life]2.verbo intransitivo (pass., p.pass. led)1) (go, be directed)to lead to — [ path] condurre, portare a; [ door] dare su; [exit, trapdoor] portare a
2) (result in)to lead to — portare a [complication, discovery, accident, response]
one thing led to another, and we... — da cosa nacque cosa, e noi
3) (be ahead) [ company] essere in testa; [runner, car, team] condurre, essere in testa, essere al comando4) (go first) (in walk) fare strada; (in procession) essere in testa; (in action, discussion) prendere l'iniziativa5) (in dancing) condurre, guidare6) giorn.to lead with — mettere in prima pagina [story, headline]
7) (in boxing)8) (in cards) essere di mano•- lead off- lead on••III 1. [led]to lead the way — (go first) fare strada; (guide others) mostrare la via o strada; (be ahead, winning) essere in testa
1) (metal) piombo m.2) colloq. fig. (bullets) piombo m.3) (anche blacklead) (graphite) grafite f.; (in pencil) mina f.4) mar. (for sounding) piombo m., scandaglio m.5) BE (for roofing) piombo m.2.lead poisoning — avvelenamento da piombo, saturnismo
••to fill o pump sb. full of lead colloq. riempire qcn. di piombo; to get the lead out AE colloq. (stop loafing) darsi una mossa; (speed up) liberarsi della zavorra; to go over AE o down BE like a lead balloon — colloq. fallire miseramente
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3 lead
I.lead1 [li:d]━━━━━━━━━━━━━━━━━1. noun2. adjective5. compounds━━━━━━━━━━━━━━━━━► vb: pret, ptp led━━━━━━━━━━━━━━━━━1. noun• to have a two-minute/ten-metre lead over sb avoir deux minutes/dix mètres d'avance sur qnb. ( = initiative) to follow sb's lead suivre l'exemple de qnc. ( = clue) piste f• male/female lead premier rôle m masculin/féminine. ( = leash) laisse ff. ( = electrical flex) fil m• the financial crisis is the lead in this morning's papers ( = headlines) la crise financière fait les gros titres des journaux ce matin2. adjectivea. ( = show the way to) [+ person, horse] conduire (to à ) ; [+ procession, parade] être à la tête de• to lead sb in/out/across faire entrer/sortir/traverser qn• he led the way to the garage il nous (or les etc) a menés jusqu'au garage• will you lead the way? passez devant, nous vous suivonsb. ( = be leader of) [+ government, team] être à la tête de ; [+ regiment] commanderc. ( = be ahead of) they were leading us by 10 metres ils avaient une avance de 10 mètres sur nousd. [+ life, existence] menere. ( = induce, bring) amener• I am led to the conclusion that... je suis amené à conclure que...• what led you to think that? qu'est-ce qui vous a amené à penser ça ?• which horse is leading? quel est le cheval en tête ?• to lead by half a length/three points avoir une demi-longueur/trois points d'avanceb. ( = go ahead) aller devant ; ( = show the way) montrer le chemin• you lead, I'll follow passez devant, je vous suisc. [dancer] menerd. [road, corridor, door] mener (to à)• where is all this leading? (trend, events) où cela va-t-il nous mener ? ; (questions, reasoning) où veut-il (or voulez-vous etc) en venir ?• the streets that lead into/from the square les rues qui débouchent sur/partent de la placee. ► to lead to• one thing led to another and we... une chose en amenant une autre, nous...5. compounds• they led him away to the cells ils l'ont conduit en cellule► lead back separable transitive verb ramener( = begin) commencer[corridor, path] partir de= lead away► lead on( = lead the way) marcher devant( = tease) taquiner ; ( = fool) duper ; ( = raise hopes in) donner de faux espoirs à ; (sexually) allumer (inf)► lead up intransitive verba. [path] conduireb. ( = precede) précéderc. ( = lead on) what are you leading up to? où voulez-vous en venir ?II.lead2 [led]1. nouna. ( = metal) plomb mb. [of pencil] mine f2. adjective[object, weight] en plomb3. compounds► lead replacement petrol noun ≈ super m* * *I 1. [liːd]1) ( winning position)to be in the lead —
to go into the lead —
2) ( amount by which one is winning) avance f ( over sur)3) ( initiative)to take the lead in doing — être le premier/la première à faire
4) ( clue) piste f6) ( in newspaper)to be the lead — être à la une (colloq)
7) Electricity ( wire) fil m8) GB ( for dog) laisse f2. 3.transitive verb (prét, pp led)1) (guide, escort) mener, conduire [person] ( to something à quelque chose; to somebody auprès de quelqu'un; out of hors de; through à travers)2) ( bring) [path, sign, smell] mener [person] (to à)he led me to expect that... — d'après ce qu'il m'avait dit je m'attendais à ce que (+ subj)
3) ( be leader of) mener [army, team, attack, strike, procession]; diriger [orchestra, research]4) Sport, Commerce ( be ahead of) avoir une avance sur [rival, team]to lead the field — (in commerce, research) être le plus avancé; ( in race) mener, être en tête
5) (conduct, have) mener [active life]4.intransitive verb (prét, pp led)1) (go, be directed)to lead to — [path] mener à; [door] s'ouvrir sur; [exit, trapdoor] donner accès à
2) ( result in)to lead to — entraîner [complication, discovery, accident, response]
one thing led to another, and we... — de fil en aiguille, nous...
3) ( be ahead) [runner, car, company] être en tête; [team, side] mener4) ( go first) (in walk, procession) aller devant; (in action, discussion) prendre l'initiative5) ( in dancing) conduire6) ( in newspaper)to lead with — mettre [quelque chose] à la une (colloq) [story, headline]
7) ( in boxing)to lead with one's left/right — attaquer de gauche/de droite
•Phrasal Verbs:- lead on••II [led]to lead the way — ( go first) passer devant; ( guide others) montrer le chemin; (be ahead, winning) être en tête
1) ( metal) plomb m2) (colloq) fig ( bullets) pruneaux (colloq) mpl3) (also black lead) ( graphite) mine f de plomb; ( in pencil) mine f4) ( of window) (baguette f de) plomb mleads — ( of windows) plombure f [U]
5) GB ( for roofing) couverture f de plomb [U]••to fill ou pump somebody full of lead — (colloq) cribler quelqu'un de balles (colloq)
to get the lead out — (colloq) US ( stop loafing) se bouger; ( speed up) se grouiller (colloq)
to go over US ou down GB like a lead balloon — (colloq) tomber à plat (colloq)
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4 lead
I.A n1 (winning position in race, game, poll, quiz) to be in the lead, to have the lead être en tête ; to go into the lead, to take the lead passer en tête ; this gave him the lead ceci lui a permis de passer en tête ; to move into an early lead passer rapidement en tête ; to share the lead se partager la première place ;2 ( amount by which one is winning) avance f (over sur) ; to have a lead of three points/half a lap avoir trois points/un demi-tour de piste d'avance ; to have a six second/three-goal lead avoir six secondes/trois buts d'avance ; to increase one's lead creuser l'écart (by de) ; to increase one's lead in the polls to 20% atteindre une avance de 20% dans les sondages ;3 ( initiative) to take the lead prendre l'initiative ; to take the lead in doing être le premier/la première à faire ; to give a ou the lead donner l'exemple (in doing en faisant) ; to follow sb's lead suivre l'exemple de qn ;4 ( clue) piste f ; to have a number of leads to pursue avoir plusieurs pistes à suivre ; this was our first real lead c'était notre première vraie piste ; to give sb a lead as to mettre qn sur la piste ou la voie de [solution, perpetrator] ;5 Theat, Cin ( role) rôle m principal, premier rôle m ; to play the lead jouer le rôle principal ; who was the male/female lead? qui était l'acteur/l'actrice qui jouait le rôle principal? ;6 Journ ( story) to be the lead être à la une ○ ; to be the lead in all the papers faire la une ○ de tous les journaux ;9 ( in cards) it's Nina's lead c'est à Nina de jouer en premier.B modif [guitarist, guitar] premier/-ière (before n) ; [role, singer] principal ; [article] principal, à la une ○.1 (guide, escort) mener, conduire [person] (to sth à qch ; to sb auprès de qn ; out of hors de ; through à travers) ; to lead sb into the house/into the kitchen mener or conduire qn dans la maison/à la cuisine ; to lead sb up/down mener or conduire qn en haut de/en bas de [hill, staircase] ; to lead sb back ramener or reconduire qn (to à) ; to lead sb away éloigner qn (from de) ; to lead sb across the road faire traverser la rue à qn ; to lead sb to safety/into a trap conduire qn en lieu sûr/dans un piège ;2 (pull, take by hand or bridle) mener [child, prisoner, horse] (to à ; into dans ; by par) ; to lead sb to his cell conduire qn dans sa cellule ;3 ( bring) [path, route, sign, clue, sound, smell] mener [person] (to à) ; where is this discussion leading us? à quoi cette conversation nous mène-t-elle? ; this leads me to my main point ceci m'amène à mon sujet principal ; to lead the conversation onto amener la conversation sur ;4 ( be leader of) mener [army, team, expedition, attack, strike, revolt, proceedings, procession, parade] ; diriger [orchestra, research] ; to lead sb to victory mener qn à la victoire ; to lead the debate mener les débats ; to lead a congregation in prayer entonner les prières ; to lead the dancing ouvrir le bal ;5 Sport, Comm ( be ahead of) avoir une avance sur [rival, team] ; to be leading sb by 10 metres avoir une avance de 10 mètres sur qn, devancer qn de 10 mètres ; to be leading Liverpool 4-2 mener par 4 buts à 2 dans le match contre Liverpool ; to lead the world être au premier rang mondial ; to lead the field (in commerce, research) être le plus avancé ; ( in race) mener, être en tête ; to lead the market être le leader du marché ;6 (cause, influence) to lead sb to do amener qn à faire ; to lead sb to believe/hope that amener qn à croire /espérer que ; to be led to believe that être amené à croire que ; he led me to expect that d'après ce qu'il m'avait dit je m'attendais à ce que (+ subj) ; what led you to this conclusion? qu'est-ce qui vous a amené à cette conclusion? ; everything leads me to conclude that tout me porte à conclure que ; to be easily led être très influençable ;7 (conduct, have) mener [active life, lazy life] ; to lead a life of luxury/idleness vivre dans le luxe/l'oisiveté ;8 Jur to lead a witness interroger un témoin en lui suggérant les réponses ;1 (go, be directed) to lead to [path, route] mener à ; [door] s'ouvrir sur ; [exit, trapdoor] donner accès à ; to lead back to ramener à ; to lead off the corridor [passage] partir du couloir ; [door] s'ouvrir sur le couloir ; footsteps led away from the scene des traces de pas partaient du lieu ;2 ( result in) to lead to entraîner [complication, discovery, accident, response] ; it was bound to lead to trouble ça devait mal finir ; one thing led to another, and we… de fil en aiguille, nous… ;3 ( be ahead) [runner, car, company] être en tête ; [team, side] mener ; to lead by three games/15 seconds avoir trois jeux/15 secondes d'avance ; to be leading in the arms race être en tête dans la course aux armements ;5 ( in dancing) conduire ;8 ( in boxing) to lead with one's left/right attaquer de gauche/de droite ;9 ( in cards) jouer le premier/la première.to lead the way ( go first) passer devant ; ( guide others) montrer le chemin ; (be ahead, winning) être en tête ; to lead the way up/down/into passer devant pour monter/descendre/entrer dans ; to lead the way in space research être le numéro un dans le domaine de la recherche spatiale.■ lead on:▶ lead [sb] on1 ( give false hope) mener [qn] en bateau ○ [client, investor, searcher] ;2 ( sexually) provoquer ;3 ( influence) influencer.■ lead up to:▶ lead up to [sth]1 ( precede) précéder ; the years leading up to the war les années qui ont précédé la guerre ;2 ( culminate in) se terminer par [argument, outburst] ;3 ( introduce) amener [topic] ; I had a feeling you were leading up to that je sentais que tu voulais en venir là.II.A n4 (on fishing line, in gun cartridge etc) plomb m ;6 Print interligne f ;to fill ou pump sb full of lead ○ cribler qn de balles ○ ; to get the lead out ○ US ( stop loafing) se bouger ; ( speed up) se grouiller ○ ; to go over US ou down GB like a lead balloon ○ tomber à plat ○ ; to swing the lead ○ † GB tirer au flanc ○. -
5 market leader
nounthe company is the market leader in its field — die Firma ist marktführend auf ihrem Gebiet
* * *mar·ket ˈlead·ern Marktführer m* * ** * *noun* * *n.Marktführer m. -
6 market-driven
déterminé(e) par les contraintes du marchémarket-driven economy économie f de marchéThe nub of it is that the chair must be able to hold the line between the demands of the market-driven telecoms industry and the cultural objectives of broadcasting … The great challenge for the chair will be to keep those two objectives in tension, while having the gravitas to lead a review of media ownership rules every three years.
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7 lead time
Ops [m1]1. in inventory control, the time between placing an order and its arrival on site. Lead time differs from delivery time in that it also includes the time required to place an order and the time it takes to inspect the goods and receive them into the appropriate store. Inventory levels can afford to be lower and orders smaller when purchasing lead times are short.2. in new product development and manufacturing, the time required to develop a product from concept to market delivery. Lead time increases as a result of the poor sequencing of dependent activities, the lack of availability of resources, poor quality in the component parts, and poor plant layout. The technique of concurrent engineering focuses on the entire concept-to-customer process with the goal of reducing lead time. Companies can gain a competitive advantage by achieving a lead time reduction and so getting products to market faster. -
8 lead
1. сущ.1)а) общ. лидерство, опережениеto be in [to have\] the lead — лидировать (в гонке)
б) общ. пример, образецto follow the lead of smb — следовать чьему-л. примеру
The Liberal Party has now followed the lead of the President. — Либеральная партия теперь последовала примеру президента.
2) общ. развернутый подзаголовок, аннотация, вводная часть (какого-л. текста, напр., газетной статьи или закона)3)а) общ. указание, директиваб) общ. ключ, намек (к разгадке чего-л.)в) марк. потенциальный покупатель [клиент\], разг. "наводка", разг. "наколка" (лицо, выразившее интерес к продукции или услуге, либо направленное к продавцу третьей стороной; также информация о потенциальном покупателе, который сильно заинтересован в предложении в момент контакта с ним, имеет финансовые ресурсы для покупки и находится в пределах досягаемости для того, чтобы воспользоваться предложением)unconverted leads — потенциальные покупатели, которые не стали реальными
not all leads and not all customers should receive the same promotion — далеко не все потенциальные и реальные покупатели требуют одинаковых усилий по продвижению
leads that have responded more that once to your mailings or advertising but have never purchased — потенциальные покупатели, которые реагировали на рассылку или рекламу больше одного раза, но еще не совершали ни одной покупки
As a merchant, you will receive targeted leads within minutes of a consumer request, and you will be able to respond to only the most qualified leads. — Через несколько минут после поступления запроса от потребителя, вы, как продавец, получите целевые "наводки" и сможете ответить только перспективным потенциальным покупателям.
Syn:prospect 2)See:4) стат. опережение ( временной разрыв между независимой и зависимой переменными в модели)See:2. гл.1) общ. вести; показывать путь2) общ. руководить, возглавлять; управлятьSyn:3) общ. занимать первое место; быть впереди3. прил.Just because Apple leads in dollar volume doesn't mean it leads in profit margin. — Тот факт, что "Эппл" занимает первое место по долларовому объему операций, еще не означает, что она занимает первое место по размеру прибыли.
1) общ. передний2) общ. передовой, лидирующийlead company in the field of the specialized transportation of foodstuffs — компания, лидирующая в области специализированной перевозки продовольствия
See:* * *. Погашение финансового обязательства раньше ожидаемого или требуемого срока . Инвестиционная деятельность . -
9 swing
swiŋ
1. past tense, past participle - swung; verb1) (to (cause to) move or sway in a curve (from side to side or forwards and backwards) from a fixed point: You swing your arms when you walk; The children were swinging on a rope hanging from a tree; The door swung open; He swung the load on to his shoulder.) balancearse; girar, doblar2) (to walk with a stride: He swung along the road.) caminar a zancadas, caminar a paso ligero3) (to turn suddenly: He swung round and stared at them; He is hoping to swing the voters in his favour.) girar(se); cambiar
2. noun1) (an act, period, or manner, of swinging: He was having a swing on the rope; Most golfers would like to improve their swing.) balanceo, vaivén, oscilación; (golf) swing2) (a swinging movement: the swing of the dancers' skirts.) vaivén, balanceo, oscilación3) (a strong dancing rhythm: The music should be played with a swing.) ritmo; (jazz) swing4) (a change in public opinion etc: a swing away from the government.) giro, viraje, cambio5) (a seat for swinging, hung on ropes or chains from a supporting frame etc.) columpio•- swinging- swing bridge
- swing door
- be in full swing
- get into the swing of things
- get into the swing
- go with a swing
swing1 n columpiobe careful on the swing, you might fall off cuidado en el columpio, puedes caerteswing2 vb1. columpiarse2. mecerse / oscilar / balancearse
swing m inv
1 Mús (estilo de jazz) swing
2 fig (tensión interpretativa) ese cantante tiene mucho swing, this singer has got rhythm
3 Dep (efecto de golpear la pelota de golf) ese jugador tiene muy buen swing, this player has a good swing ' swing' also found in these entries: Spanish: balancear - balancearse - bambolearse - columpiar - columpiarse - columpio - desplazarse - mecerse - oscilar - vaivén - contonearse - hamaca - hamacar - mecer - puente English: cat - follow through - forehand - swing - swing door - swung - swinging - wavetr[swɪŋ]1 (movement) balanceo, vaivén nombre masculino; (of pendulum) oscilación nombre femenino, vaivén nombre masculino; (of hips) contoneo2 (plaything) columpio3 (change, shift) giro, viraje nombre masculino, cambio1 (hanging object) balancearse, bambolearse; (pendulum) oscilar; (arms, legs) menearse; (child on swing) columpiarse; (on a pivot) mecerse3 (shift) cambiar, oscilar, virar4 (music, band) tener ritmo; (party) estar muy animado,-a1 (gen) balancear, bambolear; (arms, legs) balancear; (child on swing) columpiar, balancear; (object on rope) hacer oscilar2 (cause to move) hacer girar3 (change) cambiar4 familiar (arrange, achieve) arreglar\SMALLIDIOMATIC EXPRESSION/SMALLin full swing en plena marcha, en pleno apogeoit's swings and roundabouts lo que se pierde acá se gana alláto get into the swing of something coger el ritmo de algo, cogerle el tranquillo a algoto go with a swing ir sobre ruedasto swing for something colgarle algo a alguiento swing into action ponerse en marchato swing open/shut (door) abrirse/cerrarse (de golpe)to swing the lead (intentar) escaquearse, poner excusas para no trabajarto take a swing at somebody/something asestar un golpe a alguien/algo, intentar darle a alguien/algoswing bridge puente nombre masculino giratorioswing door puerta giratoria1) : describir una curva conhe swung the ax at the tree: le dio al arbol con el hacha2) : balancear (los brazos, etc.), hacer oscilar3) suspend: colgarswing vi1) sway: balancearse (dícese de los brazos, etc.), oscilar (dícese de un objeto), columpiarse, mecerse (en un columpio)2) swivel: girar (en un pivote)the door swung shut: la puerta se cerró3) change: virar, cambiar (dícese de las opiniones, etc.)swing n1) swinging: vaivén m, balanceo m2) change, shift: viraje m, movimiento m3) : columpio m (para niños)4)to take a swing at someone : intentar pegarle a alguienn.• balanceo s.m.• columpio s.m.• oscilación s.f.• vaivén s.m.v.(§ p.,p.p.: swung) = balancear v.• balancearse v.• bambalear v.• cimbrar v.• columpiar v.• girar v.• hacer oscilar v.• hamaquear v.• mecer v.• menear v.• ondear v.• remecer v.
I
1. swɪŋ(past & past p swung) intransitive verb1)a) (hang, dangle) balancearse; ( on a swing) columpiarse or (RPl) hamacarse*; \<\<pendulum\>\> oscilarb) ( convey oneself)the monkeys swung from tree to tree — los monos saltaban de árbol en árbol colgados or (Col, Méx, Ven) guindados de las ramas (or de las lianas etc)
2)a) ( move on pivot)the door swung open/shut o to — la puerta se abrió/se cerró
b) ( turn) girar or doblar ( describiendo una curva)3) (shift, change) \<\<opinion/mood\>\> cambiar, oscilarthe country is swinging to the left — el país está virando or dando un viraje hacia la izquierda
4)a)to swing into something — \<\<into action/operation\>\>
the emergency plans swung into operation/action — se pusieron en marcha los planes de emergencia
b) ( attempt to hit)to swing AT somebody/something — intentar pegarle or darle a alguien/algo
5) (be lively, up to date) (colloq) \<\<party\>\> estar* muy animado
2.
vt1) ( move to and fro) \<\<arms/legs\>\> balancear; \<\<object on rope\>\> hacer* oscilarto swing one's hips — contonearse, contonear or menear las caderas
2)a) ( convey)b) (wave, brandish) \<\<club/hammer\>\> blandir3)a) (colloq) ( manage) arreglarif you want that job, I think I can swing it — si quieres ese puesto, creo que puedo arreglarlo
b) ( shift)•Phrasal Verbs:
II
1)a) c u ( movement) oscilación f, vaivén mc) c (blow, stroke) golpe m; (in golf, boxing) swing mto take a swing at somebody/something — intentar darle a alguien/algo (con un palo, una raqueta etc)
2) ca) ( shift) cambio ma swing in public opinion — un cambio or un viraje en la opinión pública
the swings of the market — ( Fin) las fluctuaciones del mercado
b) ( Pol) viraje ma swing to the Democrats of 4% — un viraje del 4% en favor de los demócratas
3)a) u c (rhythm, vitality)to be in full swing — estar* en pleno desarrollo
exams are in full swing — estamos (or están etc) en plena época de exámenes
to get into the swing of something — agarrarle el ritmo or (Esp) cogerle* el tranquillo a algo
to go with a swing — \<\<business/conference\>\> marchar sobre ruedas; \<\<party\>\> estar* muy animado
b) u ( Mus) swing m4) c ( Leisure) columpio m or (RPl) hamaca fto have a swing — columpiarse or (RPl) hamacarse*
[swɪŋ] (vb: pt, pp swung)it's a question of swings and roundabouts — (BrE) lo que se pierde en una cosa se gana en la otra
1. N1) (=movement) [of needle, pointer, boom] movimiento m ; [of pick, axe] movimiento m (amplio); [of pendulum] oscilación f, movimiento m ; (Boxing, Cricket, Golf) (=technique) swing mwith a quick swing of his axe he felled the young tree — con un amplio y rápido movimiento del hacha taló el arbolito
•
to take a swing at sb * — (with fist) intentar darle un puñetazo a algn; (with weapon) intentar darle un golpe a algn•
a sudden swing in opinion — un cambio repentino de opinión•
they need a swing of 5% to win — necesitan un desplazamiento de los votos de un 5% para ganar•
a swing to the left — un viraje or desplazamiento hacia la izquierdamusic/poetry with a swing to it or that goes with a swing — música/poesía con ritmo or que tiene ritmo
- go with a swing- be in full swing- get into the swing of things5) (=scope, freedom)•
he was given full swing to make decisions — le dieron carta blanca para que tomara decisiones6) (=garden swing) columpio m•
to have a swing — columpiarse2. VI1) (=move to and fro) [hanging object, hammock] balancearse; [pendulum, pointer] oscilar; [person] (on swing, hammock) columpiarsehe was sitting on the end of the table, his legs swinging — estaba sentado en el borde de la mesa, columpiando las piernas
•
her handbag swung back and forth or to and fro as she walked — su bolso se balanceaba (de un lado al otro) al andarthe pendulum swung back and forth or to and fro — el péndulo oscilaba or se movía de un lado para otro
•
a revolver swung from his belt — un revólver colgaba de su cinturón2) (=pivot) girar•
to swing open/ shut — abrirse/cerrarse•
the bar swung round and hit him in the jaw — la barra giró y le dio en la mandíbula3)• to swing at sb (with one's fist) — intentar dar un puñetazo a algn
4) (=turn)•
the car swung into the square — el coche viró or dio un viraje y entró en la plazaswing roundhe swung out to overtake — viró or dio un viraje para adelantar
5) (=jump)•
he swung across the river on a rope — cruzó el río colgado de una cuerda•
I swung down from my bunk — salté de mi litera•
the orang-utang swung from tree to tree — el orangután se columpiaba de árbol en árbol- swing into action6) (=move rhythmically)a group of schoolchildren were swinging along up the road — un grupo de colegiales subían por la calle, andando al compás
as the military band went swinging along up the road... — a medida que la banda militar marchaba siguiendo el compás calle arriba...
7) * (=be hanged)8) (=change)•
local opinion could swing against the company — la opinión local podría cambiar y ponerse en contra de la empresa•
the balance of power is swinging away from him — la balanza del poder se está inclinando hacia el lado contrario al suyo•
the currency should swing back to its previous level — es de esperar que las divisas vuelvan a su nivel anterior•
to swing to the left/right — dar un viraje hacia la izquierda or derecha9) (Psych) [mood] cambiar10) * (=be lively) [entertainment, party] ambientarse; [place] tener ambiente11) ** (sexually)everyone seemed to be swinging in those days — en aquellos tiempos parecía que a todo el mundo le iba la marcha **
- swing both ways3. VT1) (=move to and fro) [+ bag, arms, legs] columpiar, balancear•
he was swinging his bag back and forth or to and fro — columpiaba or balanceaba la bolsa de un lado al otro- swing the lead2) (=pivot) [+ door]he swung the door open/closed — abrió/cerró la puerta de un golpe
3) (=move)a) [+ weapon] blandir•
he swung his sword above his head — blandió la espada por encima de la cabeza•
he swung his axe at the tree — blandió el hacha con intención de darle al árbol•
he swung his case down from the rack — bajó su maleta de la rejilla portaequipajes con un rápido movimiento del brazo•
Roy swung his legs off the couch — Roy quitó rápidamente las piernas del sofá•
he swung the box up onto the roof of the car — con un amplio movimiento de brazos, puso la caja en el techo del cocheb) (reflexive)•
he swung himself across the stream — cruzó el arroyo de un salto•
to swing o.s. (up) into the saddle — subirse a la silla de montar de un salto•
he swung himself over the wall — saltó la tapia apoyándose en un brazo4) (=turn)•
he swung the car off the road — viró con el coche y se salió de la carretera5) (=influence) [+ opinion, decision, vote, voters] decidir; [+ outcome] determinar, decidir•
his speech swung the decision against us — su discurso dio un giro a la decisión desfavorable para nosotros•
the promised tax cuts could swing the vote in our favour — los recortes prometidos en los impuestos podrían hacer cambiar el voto a nuestro favor•
she managed to swing it so that we could all go — consiguió arreglarlo para que todos pudiéramos irwhat swung it for me was... — lo que me decidió fue...
6) (Mus) [+ tune] tocar con swing4.CPDswing band N — (Mus) banda f de música swing
swing bridge N — puente m giratorio
swing door N — puerta f de batiente, puerta f de vaivén
swing music N — música f swing
swing vote N — (esp US) voto m de los indecisos
swing voter N — (esp US) indeciso(-a) m / f
- swing by- swing to* * *
I
1. [swɪŋ](past & past p swung) intransitive verb1)a) (hang, dangle) balancearse; ( on a swing) columpiarse or (RPl) hamacarse*; \<\<pendulum\>\> oscilarb) ( convey oneself)the monkeys swung from tree to tree — los monos saltaban de árbol en árbol colgados or (Col, Méx, Ven) guindados de las ramas (or de las lianas etc)
2)a) ( move on pivot)the door swung open/shut o to — la puerta se abrió/se cerró
b) ( turn) girar or doblar ( describiendo una curva)3) (shift, change) \<\<opinion/mood\>\> cambiar, oscilarthe country is swinging to the left — el país está virando or dando un viraje hacia la izquierda
4)a)to swing into something — \<\<into action/operation\>\>
the emergency plans swung into operation/action — se pusieron en marcha los planes de emergencia
b) ( attempt to hit)to swing AT somebody/something — intentar pegarle or darle a alguien/algo
5) (be lively, up to date) (colloq) \<\<party\>\> estar* muy animado
2.
vt1) ( move to and fro) \<\<arms/legs\>\> balancear; \<\<object on rope\>\> hacer* oscilarto swing one's hips — contonearse, contonear or menear las caderas
2)a) ( convey)b) (wave, brandish) \<\<club/hammer\>\> blandir3)a) (colloq) ( manage) arreglarif you want that job, I think I can swing it — si quieres ese puesto, creo que puedo arreglarlo
b) ( shift)•Phrasal Verbs:
II
1)a) c u ( movement) oscilación f, vaivén mc) c (blow, stroke) golpe m; (in golf, boxing) swing mto take a swing at somebody/something — intentar darle a alguien/algo (con un palo, una raqueta etc)
2) ca) ( shift) cambio ma swing in public opinion — un cambio or un viraje en la opinión pública
the swings of the market — ( Fin) las fluctuaciones del mercado
b) ( Pol) viraje ma swing to the Democrats of 4% — un viraje del 4% en favor de los demócratas
3)a) u c (rhythm, vitality)to be in full swing — estar* en pleno desarrollo
exams are in full swing — estamos (or están etc) en plena época de exámenes
to get into the swing of something — agarrarle el ritmo or (Esp) cogerle* el tranquillo a algo
to go with a swing — \<\<business/conference\>\> marchar sobre ruedas; \<\<party\>\> estar* muy animado
b) u ( Mus) swing m4) c ( Leisure) columpio m or (RPl) hamaca fto have a swing — columpiarse or (RPl) hamacarse*
it's a question of swings and roundabouts — (BrE) lo que se pierde en una cosa se gana en la otra
-
10 world
[wɜːld] 1.1) (planet) mondo m.this world and the next — il mondo terreno e l'altro mondo, l'aldiquà e l'aldilà
the next o other world l'altro mondo, l'aldilà; to lead the world in electronics essere il leader mondiale dell'elettronica; to come into the world — venire al mondo, nascere
2) fig. mondo m.to go up, down in the world — fare strada, cadere in basso
2.the Western world — i paesi occidentali, il mondo occidentale
modificatore [climate, market, politics, scale] mondiale; [ events] nel mondo; [record, championship] mondiale, del mondo; [ cruise] attorno al mondo••(all) the world and his wife — scherz. (proprio) tutti
a world away from sth. — lontano un mondo da qcs.
for all the world like — tale e quale, identico
I'd give the world to... — darei qualsiasi cosa per...
out of this world — favoloso, straordinario
it did him the o a world of good gli ha fatto un gran bene; to set the world on fire avere un successo enorme, sfondare; to think the world of sb. ammirare tantissimo qcn.; to watch the world go by guardare il mondo affannarsi; what, where, who etc. in the world? che, dove, chi ecc. diavolo? worlds apart — agli antipodi, agli estremi opposti
* * *[wə:ld]1) (the planet Earth: every country of the world.) mondo2) (the people who live on the planet Earth: The whole world is waiting for a cure for cancer.) mondo3) (any planet etc: people from other worlds.) mondo4) (a state of existence: Many people believe that after death the soul enters the next world; Do concentrate! You seem to be living in another world.) mondo5) (an area of life or activity: the insect world; the world of the international businessman.) mondo6) (a great deal: The holiday did him a/the world of good.) mondo7) (the lives and ways of ordinary people: He's been a monk for so long that he knows nothing of the (outside) world.) mondo•- worldly- worldliness
- worldwide
- World Wide Web
- the best of both worlds
- for all the world
- out of this world
- what in the world? - what in the world* * *[wɜːld] 1.1) (planet) mondo m.this world and the next — il mondo terreno e l'altro mondo, l'aldiquà e l'aldilà
the next o other world l'altro mondo, l'aldilà; to lead the world in electronics essere il leader mondiale dell'elettronica; to come into the world — venire al mondo, nascere
2) fig. mondo m.to go up, down in the world — fare strada, cadere in basso
2.the Western world — i paesi occidentali, il mondo occidentale
modificatore [climate, market, politics, scale] mondiale; [ events] nel mondo; [record, championship] mondiale, del mondo; [ cruise] attorno al mondo••(all) the world and his wife — scherz. (proprio) tutti
a world away from sth. — lontano un mondo da qcs.
for all the world like — tale e quale, identico
I'd give the world to... — darei qualsiasi cosa per...
out of this world — favoloso, straordinario
it did him the o a world of good gli ha fatto un gran bene; to set the world on fire avere un successo enorme, sfondare; to think the world of sb. ammirare tantissimo qcn.; to watch the world go by guardare il mondo affannarsi; what, where, who etc. in the world? che, dove, chi ecc. diavolo? worlds apart — agli antipodi, agli estremi opposti
-
11 swing
swɪŋ
1. сущ.
1) а) качание, колебание In the last elections there was a swing to the right. ≈ На последних выборах преимущество было на стороне правых партий. б) размах, замах, взмах;
в) физ. амплитуда качания;
тех. максимальное отклонение стрелки (прибора) г) ход The work was in full swing. ≈ Работа кипела/была в разгаре/шла полным ходом.
2) а) естественный ход б) свобода действий He gave us a full swing in the matter. ≈ В этом деле он предоставил нам полную свободу действий.
3) а) ритм б) мерная, ритмичная походка в) качели
4) а) поворот б) свинг( в боксе)
5) свинг (разновидность джазовой музыки) Syn: swing music ∙
2. гл.
1) а) качать(ся), колебать(ся) to swing from right to left ≈ раскачиваться из стороны в сторону Syn: brandish б) махать, размахивать в) вешать, подвешивать;
разг. быть повешенным he shall swing for it разг. ≈ его повесят за это г) вертеть(ся) ;
поворачивать(ся) to swing into line мор. ≈ заходить в линию, вступать в строй to swing shut/to ≈ захлопываться
2) идти мерным шагом
3) амер. успешно провести какое-л. дельце
4) муз. играть свинг, свинговать ∙ swing at swing round to swing the lead сл. ≈ симулировать качание;
колебание - the * of the pendulum качание маятника - on the * качаясь - to give the hammock a * раскачать гамак колебание;
поворот, изменение - the * of the tides чередование /смена/ приливов и отливов - a sudden * of public opinion резкое изменение общественного мнения - the * of the pendulum взлеты и спады;
чередование успехов и неудач;
(политика) чередование стоящих у власти партий размах, взмах - the horse drove off flies with the * of his tail конь отогнал мух взмахом хвоста (спортивное) мах;
замах - arm * мах рукой - obtained * выработанный мах - that player's * is too short у этого игрока слишком короткий замах - * mount наскок махом (физическое) размах, амплитуда качания (тк. в ед. ч.) мерное, ритмичное движение;
непринужденная походка - to walk with a * идти ритмичным шагом /непринужденной походкой/ (тк. в ед. ч.) ритм качели - to sit in a * сидеть на качелях поворот - to give the handle a * повернуть ручку - the car started up at the first * машина завелась с первого раза ход, развитие - in full * в полном разгаре - negotiations are now in full * переговоры идут теперь полным ходом - the train approached at full * поезд приближался на всех парах - to get into the * of the work войти в курс дела;
включиться в ритм работы - when you have got into the * of things... когда ты войдешь в курс дела... естественный ход - let it have its * пусть все идет своим чередом свобода действий - to give free * to one's temper дать волю своему гневу - he gave us full * in the matter он предоставил нам полную свободу действий в этом деле - to have /to take/ one's * наслаждаться /пользоваться/ полной свободой;
"погулять", перебеситься поездка;
объезд;
турне - to return from a * throught eight African nations возвратиться из поездки по восьми африканским странам - * round the circle (американизм) предвыборная поездка по стране( кандидата в президенты) суинг, свинг, разновидность джазовой музыки (тж. * music) ритм свинга свинг, боковой удар( бокс) (коммерческое) (разговорное) колебание курсов или курса на бирже( техническое) максимальное отклонение стрелки( прибора) (техническое) высота центров над направляющими (в Англии) ;
удвоенная высота центров над направляющими (в США) (военное) (жаргон) санный автопоезд > to go with a * успешно проходить, идти как по маслу качать, колебать;
раскачивать;
размахивать - to * the bells раскачивать колокола - to * one's arms размахивать руками - to * one's legs болтать ногами - to * the hips покачивать бедрами качаться, колебаться;
раскачиваться - to * in the wind качаться /покачиваться, колыхаться/ на ветру - his arms swung as he walked он размахивал руками, когда ходил забрасывать, закидывать - he swung the bag onto his back он закинул мешок на /за/ плечо - to * oneself into the saddle вскочить в седло бросаться, кидаться - to * into the moving train вскочить в поезд на ходу - the monkey swung (itself) from branch to branch обезьяна перебиралась с ветки на ветку вертеть, поворачивать - to * the car round развернуть машину - to * the door open распахнуть дверь настежь - to * one's forces( военное) перебрасывать войска (с одного направления на другое) вертеться, поворачиваться, разворачиваться - the car swung round the corner машина (резко) завернула за угол - the whole line swung to the left вся колонна /шеренга/ сделала поворот /повернулась/ налево - the door has swung to дверь захлопнулась - the door *s outward дверь открывается наружу - to * at anchor( морское) разворачиваться на якоре - to * into line (морское) заходить в линию, вступать в строй - to * round to confront smb. резко повернуться лицом к кому-л. - the breeze had swung round ветер переменился /стал дуть с противоположной стороны/ идти, двигаться мерным или непринужденным шагом - to * merrily along весело маршировать /отбивать шаг/ вешать, подвешивать - to * smth. up поднимать что-л. - to * up a heavy load with a crane поднять тяжелый груз с помощью крана (разговорное) вздернуть( на виселицу) висеть - to * from the ceiling висеть на потолке - the lantern swung from the roof на крыше висел фонарь( разговорное) быть повешенным, болтаться( на виселице) - even if I should * for it даже если меня за это повесят парить - a hawk swung above us над нами парил ястреб( американизм) добиваться перелома - to * the market резко изменить биржевую конъюнктуру (американизм) успешно проводить - to * an election победить на выборах( американизм) (разговорное) склонять на свою сторону;
добиваться решения в свою пользу - to * a lot of votes завоевать массу голосов;
повести за собой многих избирателей исполнять джазовую музыку в стиле свинга (разговорное) любить музыку, особ. джаз (разговорное) круто менять (мнение и т. п.) ;
направлять в другую сторону (внимание, интерес) (разговорное) резко меняться;
принимать совершенно другую точку зрения - to * constantly from pessimism to optimism попеременно впадать то в пессимизм, то в оптимизм( разговорное) жить полной жизнью, наслаждаться жизнью;
быть жизнерадостным, деятельным, не отставать от жизни( разговорное) вести беспорядочную половую жизнь подходить друг другу (о двоих) ;
понимать друг друга;
сходиться во взглядах, вкусах и т. п. (разговорное) привлекать;
волновать;
удовлетворять требованиям;
подходить под настроение( разговорное) бить наотмашь, с размаху;
замахиваться - to * from the heels ударить с размаху;
резко выступить - he came out *ing from the heels он обрушился на противника - I made a harmless remark to some guy in the stree and he swung at me я сделал безобидное замечание какому-то типу на улице, а он полез на меня с кулаками (сленг) суметь, ухитриться (сделать или добыть) - he was not able to * a new car on his salary на свою зарплату он не может обзавестись новой машиной > to * the lead (сленг) симулировать > to * round the circle (американизм) совершать агитационную поездку во время предвыборной кампании > no room to * a cat in повернуться негде;
яблоку негде упасть > * it! живо! ~ размах;
взмах;
ход;
in full swing в полном разгаре;
to give full swing (to smth.) дать волю( чему-л.) swing = swing music;
to go with a swing идти как по маслу;
what you lose on the swings you make up on the roundabouts потери в одном возмещаются выигрышем в другом ~ свобода действий;
he gave us a full swing in the matter в этом деле он предоставил нам полную свободу действий ~ вешать, подвешивать;
разг. быть повешенным;
he shall swing for it разг. его повесят за это ~ размах;
взмах;
ход;
in full swing в полном разгаре;
to give full swing (to smth.) дать волю (чему-л.) interest rate ~ резкое колебание ставки процента ~ естественный ход;
let it have its swing пусть исчерпает свой запас энергии liquidity ~ резкое колебание ликвидности swing = swing music;
to go with a swing идти как по маслу;
what you lose on the swings you make up on the roundabouts потери в одном возмещаются выигрышем в другом ~ физ. амплитуда качания ~ вертеть(ся) ;
поворачивать(ся) ;
to swing into line мор. заходить в линию, вступать в строй ~ вешать, подвешивать;
разг. быть повешенным;
he shall swing for it разг. его повесят за это ~ допускаемое сальдо ~ естественный ход;
let it have its swing пусть исчерпает свой запас энергии ~ идти мерным шагом ~ исполнять джазовую музыку в стиле суинга;
to swing the lead sl. симулировать ~ качание;
колебание;
the swing of the pendulum см. pendulum;
a swing of public opinion изменение общественного мнения ~ (swung) качать(ся), колебать(ся) ;
размахивать;
to swing a bell раскачивать колокол ~ качели ~ тех. максимальное отклонение стрелки (прибора) ~ мерная, ритмичная походка ~ неожиданное скачкообразное движение конъюнктуры ~ поворот ~ предел взаимного кредитования ~ размах;
взмах;
ход;
in full swing в полном разгаре;
to give full swing (to smth.) дать волю (чему-л.) ~ резко колебаться ~ резкое колебание ~ ритм ~ свинг (в боксе) ~ свинг ~ свобода действий;
he gave us a full swing in the matter в этом деле он предоставил нам полную свободу действий ~ амер. успешно провести (что-л.) ~ (swung) качать(ся), колебать(ся) ;
размахивать;
to swing a bell раскачивать колокол to ~ a ship about поворачивать судно;
to swing open распахиваться;
to swing shut (или to) захлопываться ~ вертеть(ся) ;
поворачивать(ся) ;
to swing into line мор. заходить в линию, вступать в строй ~ качание;
колебание;
the swing of the pendulum см. pendulum;
a swing of public opinion изменение общественного мнения to ~ one's legs болтать ногами;
to swing one's arms размахивать руками to ~ one's legs болтать ногами;
to swing one's arms размахивать руками to ~ a ship about поворачивать судно;
to swing open распахиваться;
to swing shut (или to) захлопываться ~ over поднимать to ~ a ship about поворачивать судно;
to swing open распахиваться;
to swing shut (или to) захлопываться ~ исполнять джазовую музыку в стиле суинга;
to swing the lead sl. симулировать swing = swing music;
to go with a swing идти как по маслу;
what you lose on the swings you make up on the roundabouts потери в одном возмещаются выигрышем в другом -
12 play
plei
1. verb1) (to amuse oneself: The child is playing in the garden; He is playing with his toys; The little girl wants to play with her friends.) jugar2) (to take part in (games etc): He plays football; He is playing in goal; Here's a pack of cards - who wants to play (with me)?; I'm playing golf with him this evening.) jugar (a)3) (to act in a play etc; to act (a character): She's playing Lady Macbeth; The company is playing in London this week.) representar, actuar4) ((of a play etc) to be performed: `Oklahoma' is playing at the local theatre.) ser representado5) (to (be able to) perform on (a musical instrument): She plays the piano; Who was playing the piano this morning?; He plays (the oboe) in an orchestra.) tocar6) ((usually with on) to carry out or do (a trick): He played a trick on me.) gastar una broma (a alguien)7) ((usually with at) to compete against (someone) in a game etc: I'll play you at tennis.) jugar contra8) ((of light) to pass with a flickering movement: The firelight played across the ceiling.) rielar, bailar9) (to direct (over or towards something): The firemen played their hoses over the burning house.) dirigir10) (to put down or produce (a playing-card) as part of a card game: He played the seven of hearts.) jugar
2. noun1) (recreation; amusement: A person must have time for both work and play.) diversión2) (an acted story; a drama: Shakespeare wrote many great plays.) obra3) (the playing of a game: At the start of today's play, England was leading India by fifteen runs.) partido4) (freedom of movement (eg in part of a machine).) juego•- player- playable
- playful
- playfully
- playfulness
- playboy
- playground
- playing-card
- playing-field
- playmate
- playpen
- playschool
- plaything
- playtime
- playwright
- at play
- bring/come into play
- child's play
- in play
- out of play
- play at
- play back
- play down
- play fair
- play for time
- play havoc with
- play into someone's hands
- play off
- play off against
- play on
- play a
- no part in
- play safe
- play the game
- play up
play1 n1. obra de teatrothere's a Shakespeare play on at the local theatre representan una obra de Shakespeare en el teatro de la ciudad2. juegoplay2 vb1. jugar2. tocartr[pleɪ]1 (recreation) juego3 SMALLTHEATRE/SMALL obra (de teatro), pieza (teatral)4 (free and easy movement, slack) juego5 (action, effect, interaction) juego1 (game, sport) jugar a■ some played cards while the others played football algunos jugamos a cartas mientras otros jugaron a fútbol■ do you play the Stock Exchange? ¿juegas a la Bolsa?2 SMALLSPORT/SMALL (compete against) jugar contra; (in position) jugar de; (ball) pasar; (card) jugar; (piece) mover■ have you played David at tennis? ¿has jugado al tenis con David?3 SMALLMUSIC/SMALL tocar1 (joke, trick) gastar, hacer2 (record, song, tape) poner3 (direct - light, water) dirigir1 (amuse oneself) jugar (at, a), ( with, con)2 SMALLSPORT/SMALL (at game) jugar4 (pretend) pretender, jugar a■ what are you playing at? ¿qué pretendes?, ¿a qué estás jugando?5 SMALLMUSIC/SMALL tocar6 (move) recorrer\SMALLIDIOMATIC EXPRESSION/SMALLa play on words un juego de palabrasto be in play estar dentro de juegoto be out of play estar fuera de juegoto be played out estar agotado,-a, estar rendido,-ato bring something into play poner algo en juegoto come into play entrar en juegoto give full play to something dar rienda suelta a algoto make a play for something/somebody intentar conseguir algo/conquistar a alguiento play by ear (music) tocar de oídoto play dead hacerse el/la muerto,-ato play for time tratar de ganar tiempoto play hard to get hacerse de rogar, hacerse el/la interesanteto play into somebody's hands hacerle el juego a alguiento play it by ear (improvise) decidir sobre la marcha, improvisarto play it cool hacer como si nadato play one's cards right jugar bien sus cartasto play safe / play it safe ir a lo seguro, no arriesgarseto play the fool hacer el indio, hacer el tontoto play the game jugar limpioto play truant hacer novillos, hacer campanato play with an idea dar vueltas a una ideato play with fire jugar con fuegofair play / foul play juego limpio / juego sucioplay ['pleɪ] vi1) : jugarto play with a doll: jugar con una muñecato play with an idea: darle vueltas a una idea2) fiddle, toy: jugar, jugueteardon't play with your food: no juegues con la comida3) : tocarto play in a band: tocar en un grupo4) : actuar (en una obra de teatro)play vt1) : jugar (un deporte, etc.), jugar a (un juego), jugar contra (un contrincante)2) : tocar (música o un instrumento)3) perform: interpretar, hacer el papel de (un carácter), representar (una obra de teatro)she plays the lead: hace el papel principalplay n1) game, recreation: juego mchildren at play: niños jugandoa play on words: un juego de palabras2) action: juego mthe ball is in play: la pelota está en juegoto bring into play: poner en juego3) drama: obra f de teatro, pieza f (de teatro)4) movement: juego m (de la luz, una brisa, etc.)5) slack: juego mthere's not enough play in the wheel: la rueda no da lo suficienten.• drama s.m.• holgura s.f.• huelgo s.m.• juego s.m.• jugada s.f.• obra dramática s.f.• pieza s.f.• recreo s.m. (A role)v.v.v.• tañer v.v.• divertirse v.• jugar v.• juguetear v.• representar v.• reproducir (Electrónica) v.• sonar v.pleɪ
I
1)a) u ( recreation) juego mb) u ( Sport) juego mplay was interrupted — se interrumpió el juego or el partido
to bring something/come into play — poner* algo/entrar en juego
to make a play for somebody/something — (also BrE)
he made a play for her — trató de ganársela or de conquistársela
the company made a play for ownership of ABC Industries — la compañía intentó hacerse con ABC Industries
2) u ( interplay) juego m4) c ( Theat) obra f (de teatro), pieza f (teatral), comedia fradio play — obra f radiofónica
5) c ( pun)
II
1.
2)a) \<\<cards/hopscotch\>\> jugar* ato play a jokeick on somebody — hacerle* or gastarle una broma/una jugarreta a alguien
b) \<\<football/chess\>\> jugar* (AmL exc RPl), jugar* a (Esp, RPl)3)a) ( compete against) \<\<opponent\>\> jugar* contrato play somebody AT something: I used to play her at chess — jugaba ajedrez or (Esp, RPl) al ajedrez con ella
b) \<\<ball\>\> pasar; \<\<card\>\> tirar, jugar*; \<\<piece\>\> mover*c) ( in particular position) jugar* ded) ( use in game) \<\<reserve\>\> alinear, sacar* a jugar4) ( gamble on) jugar* ato play the market — ( Fin) jugar* a la bolsa
5) ( Theat)a) \<\<villain/Hamlet\>\> representar el papel de, hacer* de, actuar* deto play the innocent — hacerse* el inocente
b) \<\<scene\>\> representarto play it cool — hacer* como si nada
to play (it) safe — ir* a la segura, no arriesgarse*
to play (it) straight — ser* sincero or honesto
c) \<\<theater/town\>\> actuar* en6) ( Mus) \<\<instrument/note\>\> tocar*; \<\<piece\>\> tocar*, interpretar (frml)7) ( Audio) \<\<tape/record\>\> poner*8) ( move) (+ adv compl)
2.
1) vi2) ( amuse oneself) \<\<children\>\> jugar*to play AT something — jugar* a algo
what are you playing at? — ¿a qué estás jugando?, ¿qué es lo que te propones?
to play WITH something/somebody — jugar* con algo/alguien
3) (Games, Sport) jugar*to play fair — jugar* limpio
to play fair with somebody — ser* justo con alguien
4)a) ( Theat) \<\<cast\>\> actuar*, trabajar; \<\<show\>\> ser* representadob) ( pretend)to play dead — hacerse* el muerto
to play hard to get — hacerse* el (or la etc) interesante
5) ( Mus) \<\<musician\>\> tocar*6) ( move)•Phrasal Verbs:- play off- play on- play out- play up[pleɪ]1. N1) (=recreation) juego m•
to be at play — estar jugando•
to do/say sth in play — hacer/decir algo en broma2) (Sport) juego m; (=move, manoeuvre) jugada f, movida fto be in play — [ball] estar en juego
fair I, 1., 1), foul 5.to be out of play — [ball] estar fuera de juego
3) (Theat) obra f (de teatro), pieza fplays teatro msingthe plays of Lope — las obras dramáticas de Lope, el teatro de Lope
radio/television play — obra f para radio/televisión
radioto be in a play — [actor] actuar en una obra
4) (Tech etc) juego mthere's too much play in the clutch — el embrague tiene demasiada holgura or va demasiado suelto
5) (fig) (=interaction)•
to come into play — entrar en juego•
to make a play for sth/sb — intentar conseguir algo/conquistar a algnto make (a) great play of sth — insistir en algo, hacer hincapié en algo
2. VT1) [+ football, tennis, chess, bridge, cards, board game etc] jugar a; [+ game, match] jugar, disputardo you play football? — ¿juegas al fútbol?
what position does he play? — ¿de qué juega?
to play centre-forward/centre-half etc — jugar de delantero centro/medio centro etc
•
to play a game of tennis — jugar un partido de tenisthe children were playing a game in the garden — los niños estaban jugando (a un juego) en el jardín
don't play games with me! — (fig) ¡no me vengas con jueguecitos!, ¡no trates de engañarme!
- play the field- play the game2) [+ team, opponent] jugar contralast time we played Sunderland... — la última vez que jugamos contra Sunderland...
•
to play sb at chess — jugar contra algn al ajedrez3) [+ card] jugar; [+ ball] golpear; [+ chess piece etc] mover; [+ fish] dejar que se canse, agotar•
he played the ball into the net — (Tennis) estrelló or golpeó la pelota contra la red•
to play the market — (St Ex) jugar a la bolsa- play one's cards right or well- play ball4) (=perform) [+ role, part] hacer, interpretar; [+ work] representar; (=perform in) [+ town] actuar enwhat part did you play? — ¿qué papel tuviste?
when we played "Hamlet" — cuando representamos "Hamlet"
to play the peacemaker/the devoted husband — (fig) hacer el papel de pacificador/de marido amantísimo
we could have played it differently — (fig) podríamos haber actuado de otra forma
- play it cool- play it safebook 1., 1), fool, trick 1., 1)5) (Mus etc) [+ instrument, note] tocar; [+ tune, concerto] tocar, interpretar more frm; [+ tape, CD] poner, tocarto play the piano/violin — tocar el piano/el violín
they played the 5th Symphony — tocaron or more frm interpretaron la Quinta Sinfonía
they were playing Beethoven — tocaban or more frm interpretaban algo de Beethoven
6) (=direct) [+ light, hose] dirigirto play a searchlight on an aircraft — dirigir un reflector hacia un avión, hacer de un avión el blanco de un reflector
3. VI1) (=amuse o.s.) [child] jugar; [puppy, kitten etc] jugar, juguetearto play with an idea — dar vueltas a una idea, barajar una idea
to play with fire — (fig) jugar con fuego
how much time/money do we have to play with? — ¿con cuánto tiempo/dinero contamos?, ¿de cuánto tiempo/dinero disponemos?
to play with o.s. * — euph tocarse, masturbarse
2) (Sport) (at game, gamble) jugarplay! — ¡listo!
who plays first? — ¿quién juega primero?
are you playing today? — ¿tu juegas hoy?
•
England are playing against Scotland in the final — Inglaterra jugará contra or se enfrentará a Escocia en la final•
to play at chess — jugar al ajedrezwhat are you playing at? * — pero ¿qué haces?, ¿qué te pasa?
•
to play by the rules — (fig) acatar las normas•
he plays for Liverpool — juega en el Liverpoolto play for high stakes — (lit) apostar muy alto; (fig) poner mucho en juego
•
to play in defence/goal — (Sport) jugar de defensa/de portero•
he played into the trees — (Golf) mandó la bola a la zona de árboles- play for time- play into sb's hands- play to one's strengths3) (Mus) [person] tocar; [instrument, record etc] sonardo you play? — ¿sabes tocar?
•
will you play for us? — ¿nos tocas algo?•
to play on the piano — tocar el piano•
to play to sb — tocar para algn4) (Theat, Cine) (=act) actuarthe film now playing at the Odeon — la película que se exhibe or proyecta en el Odeon
- play hard to get- play deadgallery5) (=move about, form patterns) correr6) [fountain] correr, funcionar4.CPDplay clothes NPL — ropa f para jugar
play reading N — lectura f (de una obra dramática)
- play in- play off- play on- play out- play up* * *[pleɪ]
I
1)a) u ( recreation) juego mb) u ( Sport) juego mplay was interrupted — se interrumpió el juego or el partido
to bring something/come into play — poner* algo/entrar en juego
to make a play for somebody/something — (also BrE)
he made a play for her — trató de ganársela or de conquistársela
the company made a play for ownership of ABC Industries — la compañía intentó hacerse con ABC Industries
2) u ( interplay) juego m4) c ( Theat) obra f (de teatro), pieza f (teatral), comedia fradio play — obra f radiofónica
5) c ( pun)
II
1.
2)a) \<\<cards/hopscotch\>\> jugar* ato play a joke/trick on somebody — hacerle* or gastarle una broma/una jugarreta a alguien
b) \<\<football/chess\>\> jugar* (AmL exc RPl), jugar* a (Esp, RPl)3)a) ( compete against) \<\<opponent\>\> jugar* contrato play somebody AT something: I used to play her at chess — jugaba ajedrez or (Esp, RPl) al ajedrez con ella
b) \<\<ball\>\> pasar; \<\<card\>\> tirar, jugar*; \<\<piece\>\> mover*c) ( in particular position) jugar* ded) ( use in game) \<\<reserve\>\> alinear, sacar* a jugar4) ( gamble on) jugar* ato play the market — ( Fin) jugar* a la bolsa
5) ( Theat)a) \<\<villain/Hamlet\>\> representar el papel de, hacer* de, actuar* deto play the innocent — hacerse* el inocente
b) \<\<scene\>\> representarto play it cool — hacer* como si nada
to play (it) safe — ir* a la segura, no arriesgarse*
to play (it) straight — ser* sincero or honesto
c) \<\<theater/town\>\> actuar* en6) ( Mus) \<\<instrument/note\>\> tocar*; \<\<piece\>\> tocar*, interpretar (frml)7) ( Audio) \<\<tape/record\>\> poner*8) ( move) (+ adv compl)
2.
1) vi2) ( amuse oneself) \<\<children\>\> jugar*to play AT something — jugar* a algo
what are you playing at? — ¿a qué estás jugando?, ¿qué es lo que te propones?
to play WITH something/somebody — jugar* con algo/alguien
3) (Games, Sport) jugar*to play fair — jugar* limpio
to play fair with somebody — ser* justo con alguien
4)a) ( Theat) \<\<cast\>\> actuar*, trabajar; \<\<show\>\> ser* representadob) ( pretend)to play dead — hacerse* el muerto
to play hard to get — hacerse* el (or la etc) interesante
5) ( Mus) \<\<musician\>\> tocar*6) ( move)•Phrasal Verbs:- play off- play on- play out- play up -
13 share
1. noun[fair] share — Anteil, der
he had a large share in bringing it about — er hatte großen Anteil daran, dass es zustande kam
have a share in the profits — am Gewinn beteiligt sein
do more than one's [fair] share of the work — mehr als seinen Teil zur Arbeit beitragen
have more than one's [fair] share of the blame/attention — mehr Schuld zugewiesen bekommen/mehr Beachtung finden, als man verdient
she had her share of luck/bad luck — sie hat aber auch Glück/Pech gehabt
take one's share of the blame — seinen Teil Schuld auf sich (Akk.) nehmen
2. transitive verbhold shares in a company — (Brit.) Anteile od. Aktien einer Gesellschaft besitzen
teilen; gemeinsam tragen [Verantwortung]3. intransitive verbshare the same birthday/surname — am gleichen Tag Geburtstag/den gleichen Nachnamen haben
share in — teilnehmen an (+ Dat.); beteiligt sein an (+ Dat.) [Gewinn, Planung]; teilen [Freude, Erfahrung]
Phrasal Verbs:- academic.ru/91471/share_out">share out* * *[ʃeə] 1. noun1) (one of the parts of something that is divided among several people etc: We all had a share of the cake; We each paid our share of the bill.) der Anteil2) (the part played by a person in something done etc by several people etc: I had no share in the decision.) der Anteil3) (a fixed sum of money invested in a business company by a shareholder.) Beteiligung2. verb1) ((usually with among, between, with) to divide among a number of people: We shared the money between us.) teilen2) (to have, use etc (something that another person has or uses); to allow someone to use (something one has or owns): The students share a sitting-room; The little boy hated sharing his toys.) sich teilen3) ((sometimes with in) to have a share of with someone else: He wouldn't let her share the cost of the taxi.) sich beteiligen an•- shareholder- share and share alike* * *[ʃeəʳ, AM ʃer]I. nshe's not doing her \share of the work sie macht ihren Teil der Arbeit nichthe should take his \share of the blame for what happened er sollte die Verantwortung für seine Mitschuld am Geschehen übernehmenthe lion's \share of sth der Löwenanteil von etw dat\share of the market Marktanteil m\share of the vote Stimmenanteil mto have more than one's \share of sth mehr von etw dat haben, als einem zustehtto have had one's fair \share of sth ( iron) etw reichlich abbekommen habento give sb a \share in sth jdn an etw dat beteiligen [o teilhaben lassen]to have a \share in sth an etw dat teilhabenstocks and \shares Wertpapiere pl, Effekten plearnings per \share Gewinn m pro AktieA \share A-Aktie fdeferred ordinary \share Nachzugsaktie fII. vi1. (with others) teilenyou must learn to \share du musst lernen zu teilenwe don't mind sharing if there aren't enough copies for everyone wir teilen gern, falls es nicht genügend Exemplare für alle gibtthere aren't enough rooms for the children to have one each, so they have to \share es sind nicht genügend Zimmer für jedes Kind vorhanden — sie müssen sie sich eben teilen\share and \share alike gerecht teilen▪ to \share with sb mit jdm teilenas he found the money he should \share in the reward da er das Geld gefunden hat, sollte er etwas von der Belohnung abbekommento \share in sb's joy/sorrow/triumph die Freude/den Kummer/den Triumph mit jdm teilen3. (participate)4. (to be open with sb about sth)I didn't want to \share that... ich wollte nicht, dass jemand wusste, dass...III. vt1. (divide)▪ to \share sth etw teilenshall we \share the driving? sollen wir uns beim Fahren abwechseln?to \share the expenses sich dat die Kosten teilento \share resources Mittel gemeinsam nutzento \share responsibility Verantwortung gemeinsam tragen▪ to \share sth among [or between] sb etw unter jdm verteilen▪ to \share sth with sb etw mit jdm teilenI \shared a flat with Sue when we were at university als wir an der Uni waren, hatte ich mit Sue eine gemeinsame Wohnung2. (have in common)▪ to \share sth etw gemeinsam habento \share a birthday am gleichen Tag Geburtstag habento \share [common] characteristics Gemeinsamkeiten habento \share sb's concern jds Besorgnis teilento \share an experience eine gemeinsame Erfahrung habento \share an interest ein gemeinsames Interesse habento want to \share one's life with sb sein Leben mit jdm teilen wollento \share sb's sorrow jds Kummer teilento \share sb's view [or belief] jds Ansicht [o Meinung] teilen3. (communicate)▪ to \share sth with sb information, news etw an jdn weitergebento \share one's problems/thoughts with sb jdm seine Probleme/Gedanken anvertrauento \share a joke einen Witz zum Besten gebento \share a secret [with sb] jdn in ein Geheimnis einweihen4.* * *I [ʃɛə(r)]1. nwe want fair shares for all — wir wollen, dass gerecht geteilt wird
I want my fair share — ich will meinen (An)teil, ich will, was mir zusteht
your share is £5 — du bekommst £ 5, du musst £ 5 bezahlen
to fall to sb's share (liter) — jdm zufallen (liter)
to go shares (inf) —
to bear one's share of the cost — seinen Anteil an den Kosten tragen
to take one's share of the proceeds — sich (dat) seinen Anteil am Gewinn nehmen
to do one's share — sein( en) Teil or das Seine tun or beitragen
to have a share in sth — an etw (dat)
to hold shares in a company — (Geschäfts)anteile pl/Aktien pl eines Unternehmens besitzen
2. vtthey share a room — sie teilen ein Zimmer, sie haben ein gemeinsames Zimmer
3. vi1) teilenthere was only one room free so we had to share — es gab nur noch ein freies Zimmer, also mussten wir es uns teilen
children have to learn to share — Kinder müssen lernen, mit anderen zu teilen
to share and share alike — (brüderlich) mit ( den) anderen teilen
2)IIto share in sth — sich an etw (dat) beteiligen; in profit an etw (dat) beteiligt werden; in enthusiasm etw teilen; in success, sorrow an etw (dat) Anteil nehmen
n (AGR)(Pflug)schar f* * *share1 [ʃeə(r)]A s1. (An)Teil m (of an dat):fall to sb’s share jemanden zufallen;have a share in beteiligt sein an (dat);for my share für meinen Teil;share of the market Marktanteil2. (An)Teil m, Beitrag m, Kontingent n:do one’s share seinen Teil leisten (of bei);go shares with sb mit jemandem (gerecht) teilen ( in sth etwas);3. WIRTSCH Beteiligung f, Geschäftsanteil m, Kapitaleinlage f:share in a ship Schiffspart m4. WIRTSCHa) Gewinnanteil mb) besonders Br Aktie f:hold shares in a company Aktionär(in) einer Gesellschaft seinc) Kux m, Bergwerksaktie fB v/tthey shared second place sie kamen gemeinsam auf den zweiten Platz;shared gemeinsam, Gemeinschafts…C v/i2. teilen:share and share alike brüderlich teilen;share in sich teilen in (akk)share beam Pflugbaum msh. abk2. sheep3. sheet* * *1. noun[fair] share — Anteil, der
he had a large share in bringing it about — er hatte großen Anteil daran, dass es zustande kam
do more than one's [fair] share of the work — mehr als seinen Teil zur Arbeit beitragen
have more than one's [fair] share of the blame/attention — mehr Schuld zugewiesen bekommen/mehr Beachtung finden, als man verdient
she had her share of luck/bad luck — sie hat aber auch Glück/Pech gehabt
take one's share of the blame — seinen Teil Schuld auf sich (Akk.) nehmen
2. transitive verbhold shares in a company — (Brit.) Anteile od. Aktien einer Gesellschaft besitzen
teilen; gemeinsam tragen [Verantwortung]3. intransitive verbshare the same birthday/surname — am gleichen Tag Geburtstag/den gleichen Nachnamen haben
share in — teilnehmen an (+ Dat.); beteiligt sein an (+ Dat.) [Gewinn, Planung]; teilen [Freude, Erfahrung]
Phrasal Verbs:* * *(in) n.Aktie -n f.Anteil -e m.Beteiligung f.Quote -n f. v.gemeinsam benutzen ausdr.teilen v. -
14 swing
1 noun∎ with a swing of his arm en balançant son bras;∎ the swing of her hips le balancement de ses hanches(b) (arc described) arc m, courbe f;∎ the plane came round in a wide swing l'avion décrivit une grande courbe(c) (swipe, attempt to hit) (grand) coup m;∎ I took a swing at him je lui ai décoché un coup de poing;∎ he took a swing at the ball il essaya de frapper la balle(d) (hanging seat) balançoire f;∎ they're playing on the swings ils jouent sur les balançoires;∎ British what you lose on the swings you gain on the roundabouts ce que l'on perd d'un côté, on le récupère de l'autre;∎ British it's swings and roundabouts really en fait, on perd d'un côté ce qu'on gagne de l'autre∎ his mood swings are very unpredictable ses sautes d'humeur sont très imprévisibles;∎ Economics seasonal swings fluctuations fpl saisonnières;∎ Stock Exchange the upward/downward swing of the market la fluctuation du marché vers le haut/le bas;∎ sudden swing in public opinion revirement inattendu de l'opinion publique;∎ America experienced a major swing towards conservatism les États-Unis ont connu un important revirement vers le conservatisme;∎ the party needs a 10 percent swing to win the election le parti a besoin d'un revirement d'opinion de 10 pour cent pour gagner aux élections(f) (in boxing, golf) swing m∎ a swing band un orchestre de swing;∎ the swing era l'époque f du swing∎ on his swing around the circle, the President visited 35 States pendant sa tournée électorale, le Président a visité 35 États∎ to get into the swing of things se mettre dans le bain;∎ it'll be a lot easier once you've got into the swing of things ce sera beaucoup plus facile une fois que tu seras dans le bain;∎ to go with a swing (music) être très rythmé ou entraînant□ ; (party) swinguer; (business) marcher très bien□(a) (cause to sway) balancer;∎ she was swinging her umbrella as she walked elle marchait en balançant son parapluie;∎ he walked along swinging his arms il marchait en balançant les bras;∎ to swing one's hips balancer les ou rouler des hanches;∎ figurative to swing the lead tirer au flanc(b) (move from one place to another, in a curve)∎ she swung her bag onto the back seat elle jeta son sac sur le siège arrière;∎ he swung a rope over a branch il lança une corde par-dessus une branche;∎ the crane swung the cargo onto the wharf la grue pivota pour déposer la cargaison sur le quai;∎ he swung his son (up) onto his shoulders il hissa son fils sur ses épaules;∎ I swung myself (up) into the saddle j'ai sauté en selle;∎ she swung the door shut elle ferma la porte;∎ he swung the axe in a wide arc il leva la hache avec un large mouvement du bras;∎ she swung the bat at the ball elle essaya de frapper la balle avec sa batte;∎ I swung the club at him j'ai essayé de le frapper avec le gourdin;∎ to swing the ball (in cricket) faire dévier la balle en l'air(c) (suspend → hammock) suspendre, pendre, accrocher∎ the helmsman swung the wheel to port le timonier fit tourner la roue à bâbord;∎ I swung the lorry through 180° j'ai pris le virage à 180° (avec le camion)∎ to swing the voters faire changer les électeurs d'opinion;∎ that swung the decision our way/against us cela a influencé la décision finale en notre faveur/en notre défaveur;∎ to swing the voting in favour of sb faire pencher la balance en faveur de qn;∎ the accident swung public opinion against the company l'accident a provoqué un revirement de l'opinion contre la compagnie∎ to swing sth réussir ou arriver à faire qch□ ;∎ I think I should be able to swing it je crois pouvoir me débrouiller□ ;∎ to swing it so that… (arrange things) arranger les choses de manière (à ce) que… + subjunctive∎ familiar he can really swing it il a vraiment le swing(a) (sway, move to and fro → gen) se balancer; (→ pendulum) osciller; (hang, be suspended) pendre, être suspendu;∎ to swing to and fro se balancer;∎ shop sign that swings (to and fro) in the wind enseigne de magasin qui ballotte au vent;∎ he walked along with his arms swinging il marchait en balançant les bras;∎ a basket swung from her arm un panier se balançait à son bras;∎ swinging from a cord suspendu à une corde;∎ a long rope swung from the ceiling une longue corde pendait du plafond;∎ the door swung open/shut la porte s'est ouverte/s'est refermée;∎ the gate swung back in my face le portail s'est refermé devant moi;(b) (move along, around)∎ to swing from tree to tree se balancer d'arbre en arbre;∎ to swing into the saddle sauter à cheval ou en selle;∎ they came swinging down the street ils ont descendu la rue d'un pas rythmé;∎ figurative to swing into action passer à l'action(c) (make a turn) virer;∎ the car swung left la voiture vira à gauche;∎ the lorry swung through the gate le camion vira pour franchir le portail;∎ the road swings east la route oblique vers l'est(d) (change opinion, mood etc) virer;∎ the country has swung to the left le pays a viré à gauche;∎ she swings between depression and elation elle passe de la dépression à l'exultation∎ he'll swing for this! il sera pendu pour ça!; figurative il le paiera!(f) (hit out, aim a blow) essayer de frapper;∎ he swung at them with the hammer il a essayé de les frapper avec le marteau;∎ I swung at him je lui ai décoché un coup de poing;∎ he swung wildly at the ball il essaya désespérément de frapper la balle;∎ familiar to swing for sb essayer d'en coller une à qn∎ the saxophonist really swings! il swingue, ce saxo!∎ he was there in the sixties, when London was really swinging il était là dans les années soixante, quand ça bougeait à Londres∎ the party was beginning to swing la fête commençait à être très animée□∎ he's in there swinging il fait ce qu'il peut□ ;∎ I'm in there swinging for you je fais tout ce que je peux pour toi□∎ the party was in full swing la fête battait son plein;∎ production is in full swing on produit à plein rendement;∎ the town's packed when the season's in full swing en pleine saison, il y a foule en ville;∎ once it's in full swing, the project will require more people une fois lancé, il faudra plus de gens sur le projet►► swing bridge pont m tournant;swing door porte f battante;American swing set balançoires fpl;American familiar swing shift (work period) = poste de 16 heures à minuit; (team) = équipe qui travaille de 16 heures à minuit(car, driver) faire un écart; (from side road) déboucher;∎ the car in front swung out to overtake la voiture de devant a déboîté pour doubler∎ he swung the car round the corner il a tourné au coin;∎ he swung the car right round il a fait un tête-à-queue;∎ he swung her round il la fit tourner;∎ figurative to swing sb round convaincre qn;∎ he managed to swing her round to his point of view il a réussi à la convaincre qu'il avait raison(turn round → person) se retourner, faire volte-face; (→ crane) tourner, pivoter; figurative (public opinion, person) faire volte-face;∎ he swung round to look at me il se retourna pour me regarder;∎ the car swung right round la voiture a fait un tête-à-queue(door, gate) se refermer -
15 ♦ field
♦ field /fi:ld/n.3 ( sport) campo; terreno di gioco: football field, campo di (o da) calcio; sports field, campo da gioco; to take the field, scendere in campo4 ( sport: the field) i concorrenti; i partecipanti; gli atleti in campo; il gruppo; i corridori: a good field, una schiera di ottimi concorrenti; to lead the field, guidare il gruppo; essere in testa; (fig.) essere il primo, guidare la classifica8 (geol., spesso in combinazione) bacino; giacimento: gold field, bacino aurifero; coalfield, bacino carbonifero; oilfield, giacimento petrolifero; bacino petrolifero9 distesa; campo: a field of ice (o an ice field) una distesa di ghiaccio; snow field, distesa (o campo) di neve10 (fig.) campo ( di studio, di attività); campo d'azione; area; settore; branca: the field of science [of art], il campo della scienza [dell'arte]; She's the best in her field, è la migliore nel suo campo; What's your field?, di che cosa ti occupi?; That's outside my field, esula dal mio campo; field research [studies], ricerca [studi] sul campo11 (tecn., scient.) campo: (fis.) magnetic [gravitational] field, campo magnetico [gravitazionale]; (fis.) electromagnetic field, campo elettromagnetico; (fis.) force field, campo di forze; (fisiol., med.) field of view (o field of vision) campo visivo12 (elettron.) semiquadro14 (arald., numism.) campo● (mil.) field allowance, soprassoldo, indennità di campagna ( pagata agli ufficiali) □ (mil.) field artillery, artiglieria da campo (o campale) □ (bot.) field balm ( Satureja nepeta), mentuccia □ (mil.) field battery, batteria da campo (o campale) □ field book, taccuino da agrimensore □ field boots, stivali militari al ginocchio □ (elettr.) field coil, avvolgimento di campo; bobina eccitatrice □ ( USA) field corn, granturco usato come mangime □ (zool.) field cricket ( Gryllus campestris), grillo □ field day, (mil.) giorno delle grandi manovre; ( a scuola) giornata passata all'aperto ( per fare dello sport, studiare la natura, ecc.); (estens.) giornata di grande attività □ (fam.) to have a field day, fare qc. con grande entusiasmo; divertirsi un mondo (a fare qc.); ( anche) buttarsi a pesce su q., andarci a nozze: We had a field day in town, abbiamo fatto un sacco di cose in città; The press had a field day with her divorce, la stampa si è buttata a pesce sul suo divorzio □ field dressing, pacco di medicazioni d'emergenza □ (elettr.) field-effect transistor, transistor a effetto di campo □ (fis.) field emission, emissione di campo □ field engineer, ingegnere di cantiere; (comput.) tecnico per l'assistenza presso il cliente □ ( sport) field events, (gare di) atletica leggera ( non su pista) □ (market.) field force, gruppo d'intervistatori □ field glasses, binocolo (da campagna) □ ( sport) field goal, ( basket) canestro segnato su azione; ( football americano) calcio piazzato, messo a segno □ field guide, guida ( libro) alle caratteristiche naturali ( di una regione) □ (mil.) field gun, cannone da campagna □ ( USA) field hand, bracciante agricolo □ ( sport) field hockey, hockey su prato □ (med. mil.) field hospital, ospedale da campo □ ( sport) field house, edificio degli spogliatoi □ field ice, banchisa □ (market.) field investigation, indagine esterna □ ( sport) field judge, giudice di campo □ (org. az.) field manager, direttore di zona □ (mil., in GB) field marshal, ‘field marshal’ ( è il grado più alto dell'esercito; non ha equivalente in Italia) □ field mouse, topo campagnolo □ field mushroom, (fungo) prataiolo □ (mil.) field of fire, campo di fuoco (o di tiro) □ (org. az.) field office, ufficio di zona; ufficio distaccato □ (mil.) field officer, ufficiale superiore □ (aeron.) field personnel, personale a terra □ field preacher, predicatore ambulante □ (mil.) field rank, grado superiore □ field scientist, scienziato impegnato in ricerche sul campo □ ( basket) field shot, tiro da due (o da tre) □ ( sport) field sports, caccia e pesca □ field staff, personale esterno ( che lavora fuori sede) □ field study, ricerca sul campo □ field telephone, telefono da campo □ field test, prova (o test) sul campo; collaudo in condizioni reali di utilizzo □ field trip, viaggio per ricerche sul campo; gita (scolastica) di istruzione □ ( baseball) field umpire, secondo arbitro □ (zool.) field vole ( Microtus arvalis), topo campagnolo comune □ ( sport e fig.) ahead of the field, in testa a tutti; primo □ (agric.) to burn off the fields, bruciare le stoppie □ to give fair field and no favour, concedere campo franco e sicuro; assicurare condizioni di parità a due concorrenti □ to hold the field, tenere (o dominare) il campo □ in the field, (mil.) sul campo; (rif. ad attività lavorativa) sul campo, fuori dell'ufficio (o dell'azienda, ecc.) □ to keep the field, (mil.) restare in campo; (fig.) non abbandonare un'attività (o una gara) □ (fam. USA) out in left field, completamente fuori strada □ (fam. USA) out of left field, all'improvviso; di punto in bianco □ (fam.) to play the field, correre la cavallina; passare da un'avventura all'altra.(to) field /fi:ld/A v. t.1 (mil.) mettere in campo, schierare5 (fig.) rispondere (abilmente) a ( domande, ecc.); tener testa a: I had to field a barrage of questions, dovetti rispondere a un fuoco di fila di domandeB v. i. -
16 take off
1) (leave the ground) [ plane] decollare4) (deduct)I'm taking next week off — la prossima settimana me la prendo di vacanza take [sth.] off, take off [sth.]
6) (remove) togliersi, sfilarsi [clothing, shoes]; togliere [lid, hands]; togliere dal menu [ dish]; sopprimere [ train]to take sth. off the market — ritirare qcs. dal mercato
7) (amputate) amputare, tagliare [ limb]8) (withdraw) annullare [show, play]; take [sb.] off, take off [sb.]10) (remove)to take sb. off the case — [ police] togliere il caso a qcn.
to take oneself off — partire (to per), andarsene (to a)
* * *1) (to remove (clothes etc): He took off his coat.) togliere2) ((of an aircraft) to leave the ground: The plane took off for Rome (noun take-off).) decollare3) (not to work during (a period of time): I'm taking tomorrow morning off.) assentarsi4) (to imitate someone (often unkindly): He used to take off his teacher to make his friends laugh (noun take-off).) imitare* * *1. vi + adv(plane, passengers) decollare, (high jumper) spiccare un salto2. vt + adv1) (remove: clothes) togliere or togliersi, (price tag, lid, item from menu) togliere, (leg, limb) amputare, (cancel: train) sopprimere2)(deduct: from bill, price)
she took 50p off — ha fatto 50 penny di sconto3) (lead away: person, object) portareto take o.s. off — andarsene
4) (imitate) imitare3. vt + prep1) (remove: clothes, price tag, lid) togliere da, (item from menu) cancellare da, (cancel: train) togliere dato take sb off sth — (remove from duty, job) allontanare qn da qc
they took him off the Financial Page — (journalist) gli hanno tolto la pagina economica
2)(deduct: from bill, price)
he took 5% off the price for me — mi ha fatto uno sconto del 5% sul prezzo* * *1) (leave the ground) [ plane] decollare4) (deduct)I'm taking next week off — la prossima settimana me la prendo di vacanza take [sth.] off, take off [sth.]
6) (remove) togliersi, sfilarsi [clothing, shoes]; togliere [lid, hands]; togliere dal menu [ dish]; sopprimere [ train]to take sth. off the market — ritirare qcs. dal mercato
7) (amputate) amputare, tagliare [ limb]8) (withdraw) annullare [show, play]; take [sb.] off, take off [sb.]10) (remove)to take sb. off the case — [ police] togliere il caso a qcn.
to take oneself off — partire (to per), andarsene (to a)
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17 take off
1. transitive verb1) abnehmen [Deckel, Hut, Bild, Hörer, Tischtuch, Verband]; ausziehen [Schuhe, Handschuhe]; ablegen [Hut, Mantel, Schmuck]take your hands off me! — fass mich nicht an!
2) (transfer from) übernehmen [Passagiere, Besatzung, Fracht]take somebody off something — jemanden von etwas holen; (withdraw from job, assignment, etc.) jemandem etwas entziehen
take something off a list/the menu — etwas von einer Liste streichen/von der Speisekarte nehmen
take a train/bus off a route — einen Zug/Bus vom Fahrplan streichen
3) (cut off) abtrennen; (with saw) absägen; (with knife, scissors, etc.) abschneiden; (amputate) abnehmentake somebody off to hospital/prison — jemanden ins Krankenhaus/Gefängnis bringen
5) (deduct) abziehen6)take off weight/a few pounds — (lose weight) abnehmen/einige Pfund abnehmen
7) (have free)take a day etc. off — sich (Dat.) einen Tag usw. frei nehmen (ugs.)
take time off [work or from work] — sich (Dat.) frei nehmen
8) (mimic) nachmachen (ugs.)2. intransitive verb1) (Aeronaut.) starten2) (Sport) [Springer, Pferd:] abspringen* * *4) (to imitate someone (often unkindly): He used to take off his teacher to make his friends laugh (noun take-off).) nachäffen* * *◆ take offI. vt1. (remove)▪ to \take off off ⇆ sth etw abnehmen; clothes etw ausziehen [o SCHWEIZ abziehen]; coat a. etw ablegento \take off off a hat einen Hut absetzen [o ÖSTERR abnehmen]the hairdresser took off about an inch der Frisör hat etwa 2,5 cm abgeschnittenthe 9:45 service to Woking has been \take offn off the schedule der Zug um 9:45 nach Woking wurde vom Fahrplan gestrichento \take off sb off a list jdn von einer Liste streichento \take off sth off the market etw vom Markt nehmento \take off sth off the menu etw von der Speisekarte streichen2. (bring away)▪ to \take off sb off somewhere jdn irgendwohin bringenhe was \take offn off to hospital er wurde ins Krankenhaus gebracht3. (stop)to \take off sb off a diet jdn von einer Diät absetzento \take off a play off ein Stück absetzenhe's been \take offn off call at the hospital this weekend dieses Wochenende hat er keinen Bereitschaftsdienst im Krankenhaus4. (not work)I'm taking Monday off ich werde mir Montag freinehmen5. (subtract)▪ to \take off off ⇆ sth etw abziehenthey \take off the taxes off his salary die Steuern werden von seinem Gehalt abgezogenII. vi1. (leave the ground) airplane abheben, startenshe just took off without saying goodbye sie ist einfach abgehauen, ohne sich zu verabschieden3. ( fig: have sudden success) idea, plan, project ankommen; product a. einschlagen; ECON sales schnell steigen* * *A v/t1. wegnehmen, -bringen, -schaffen, auch Flecken etc entfernen:take one’s make-up off sich abschminken;he was taken off in the second half SPORT er wurde in der zweiten Halbzeit ausgewechselt oder aus dem Spiel genommen2. MED abnehmen, amputieren3. jemanden fortführen, -bringen:take o.s. off sich fortmachen4. (durch den Tod) wegraffen5. a) aus dem Verkehr ziehenb) einen Busdienst etc einstellentake one’s coat off ablegen; → academic.ru/13580/clothes">clothes 17. sich einen Tag etc freinehmen, einen Tag etc Urlaub machen8. WIRTSCHa) einen Rabatt etc abziehenb) eine Steuer etc senken9. austrinken10. THEAT ein Stück etc absetzen11. aufstellen, vorbereiten:take off a trial balance WIRTSCH eine Rohbilanz aufstellen12. Kopien etc anfertigen13. jemanden abbilden, porträtieren14. umg jemanden nachmachen, -ahmenB v/i1. SPORT abspringen2. FLUGa) abfliegen, startenb) abheben3. a) fortgehen, sich fortmachenb) sich aufmachen ( for nach)4. abzweigen (Straße etc)5. anlaufen (Produktion etc)* * *1. transitive verb1) abnehmen [Deckel, Hut, Bild, Hörer, Tischtuch, Verband]; ausziehen [Schuhe, Handschuhe]; ablegen [Hut, Mantel, Schmuck]take the cover off a pillow/bed — ein Kissen abziehen/ein Bett abdecken
2) (transfer from) übernehmen [Passagiere, Besatzung, Fracht]take somebody off something — jemanden von etwas holen; (withdraw from job, assignment, etc.) jemandem etwas entziehen
take something off a list/the menu — etwas von einer Liste streichen/von der Speisekarte nehmen
take a train/bus off a route — einen Zug/Bus vom Fahrplan streichen
3) (cut off) abtrennen; (with saw) absägen; (with knife, scissors, etc.) abschneiden; (amputate) abnehmen4) (lead, conduct)take somebody off to hospital/prison — jemanden ins Krankenhaus/Gefängnis bringen
5) (deduct) abziehentake £10 off the price — den Preis um zehn Pfund reduzieren
6)take off weight/a few pounds — (lose weight) abnehmen/einige Pfund abnehmen
7) (have free)take a day etc. off — sich (Dat.) einen Tag usw. frei nehmen (ugs.)
take time off [work or from work] — sich (Dat.) frei nehmen
8) (mimic) nachmachen (ugs.)2. intransitive verb1) (Aeronaut.) starten2) (Sport) [Springer, Pferd:] abspringen* * *v.ablösen v.abnehmen v.abspulen v.abwickeln v.entfernen v.wegnehmen v. -
18 rule
1. n правило; норма; принцип2. n привычка, обычайas a rule — как правило; обычно
3. n критерий, стандарт4. n правление, владычество, господство5. n устав6. n ист. территория по соседству с тюрьмой, на которой разрешалось жить некоторым заключённымmutton rule — кегельная линейка; кегельный шпон
en rule — полукегельная линейка; полукегельный шпон
7. n юр. постановление по конкретному делу; предписание; приказrule absolute — постановление суда, имеющее окончательную силу
rule box — линейка; шпон; ограничивающий прямоугольник
8. n линейка; масштабcutoff rule — линейка, отделяющая объявления друг от друга
9. n полигр. линейка; шпонrule off — отделить чертой, провести линейкой черту
10. v управлять, править; господствовать, властвовать11. v царствовать; быть на тронеknow your customer rule — правило "знай своего клиента"
12. v руководить13. v контролировать, управлять; сдерживатьto rule the Administration — возглавлять администрацию, управлять страной
14. v преим. юр. разрешать; постановлять; устанавливать порядок производстваto prescribe a rule — устанавливать правило, норму
15. v линовать, графитьto rule lines on paper, to rule paper — линовать бумагу
16. v ком. стоять на уровнеСинонимический ряд:1. commonplace (noun) commonplace2. control (noun) administration; authority; command; control; direction; dominance; domination; dominion; governance; government; jurisdiction; mastery; regime; sway3. custom (noun) custom; policy; practice; routine4. dictate (noun) dictate; prescript; regulation5. law (noun) assize; canon; decree; decretum; dictate; edict; institute; law; order; ordinance; precept; prescript; prescription; principle; regimen; regulation; ruling guide; standard; statute6. maxim (noun) aphorism; apothegm; axiom; brocard; dictum; gnome; maxim; moral; truism7. decide (verb) arbitrate; conclude; decide; decree; deem; demand; determine; establish; figure; find; judge; referee; resolve; settle; umpire8. dominate (verb) dominate; domineer; predominate; preponderate; prevail; reign9. govern (verb) administer; command; control; direct; govern; guide; lead; manage; overrule; sway10. line (verb) line; outline; trace11. order (verb) boss; dictate to; order; tyrannise -
19 pioneer
1. сущ.общ. первопроходец, пионер, первооткрыватель2. прил.1) общ. первый ( исторически первый)2) общ. пионерный; новаторский (первый в своей области, не имеющий аналогов)Scotch tape was also a pioneer product in its field. — Липкая лента тоже была когда-то новаторским продуктом в своей области.
This computer game is a pioneer product in this new area. — Эта компьютерная игра является пионерным продуктом в данной области.
Pioneer companies always aim to lead the field and to offer the latest technology.
See:3. гл.общ. быть [делать что-л.\] первым, быть первооткрывателем, инициатором, новаторомto pioneer the market — первым делать что-л. на рынке
How should marketing managers in a high-tech firm decide whether to pioneer the market?
to pioneer the use of smth — первым использовать что-л.
One of the first companies to pioneer the use of the marketing concept was General Electric.
In a never-ending battle to break through the clutter, companies and their agencies will continue to pioneer new territory.
-
20 competition
Gen Mgtrivalry between companies to achieve greater market share. Competition between companies for customers will lead to product innovation and improvement, and ultimately lower prices. The opposite of market competition is either a monopoly or a controlled economy, where production is governed by quotas. A company that is leading the market is said to have achieved competitive advantage.
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